Archive for January, 2010

Flat Fee MLS

Flat fee MLS listing gives home sellers an cost-effective method for reaching the most home buyers. A listing in the Multiple Listing Service (MLS) is the best advertising a seller can get. Over three quarters of properties sold nationwide sell through the MLS system. The MLS is to real estate what a stock exchange is to securities.

Getting listed on the MLS wasn’t always as easy as one might suspect. To be able to post property listings in the MLS you must be a licensed real estate broker. Licensing is required in order to gain membership to the MLS. Additionally, most MLSs require membership in the National Association of Realtors® the trade organization for real estate agents and brokers. In the past, a property seller had no alternative other than paying a commission of 6% of the property’s value to a real estate broker in order to gain access to the MLS.

With the advent of the Internet, information about real estate for sale or lease became more readily accessible to consumers. Real estate brokers have come to realize that they no longer control the access to property for sale and lease information in the way they once had. In order to remain viable many real estate brokers have migrated to the Internet and begun offering ‘a la carte’ real estate services and products. One of those services is a listing on the MLS.

Now Internet based real estate companies like Bloomkey.com offer by owner real estate sellers low cost, flat fee real estate selling tools and services including an introduction to flat fee brokers who can provide advertisement in the MLS for a flat fee. With a flat fee MLS only listing on the MLS, by owner home and property sellers handle all other aspects of the sale for themselves while being able to gain access to the valuable pool of ready buyers only available through the MLS. That way they can keep control over their entire real estate transactions, including when the property can be shown, while retaining far more of their home’s equity than sellers paying a full commission to traditional real estate brokers.

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For Sale By Owner

HouseZooks today launched a new website dedicated to assisting for sale by owner home and property seller’s maximize their saving and returns on their real estate transactions. The site includes nationwide real estate property search, home valuation tools, information and statistics on the local real estate market, mortgage rate and closing cost estimation tools. HouseZooks also provides for sale by owner home sellers with an introduction to a local real estate agent who can advertise their property on the Multiple Listing Service for reduced rates starting at just $199.00.

Internet websites like HouseZooks have greatly reduced the cost to consumers for real estate information, marketing and brokerage related services. What once cost home owner’s 6% of their property’s equity can now be obtained for thousands of dollars in savings. Since most people now shop online for real estate, it just makes sense that more property owners are choosing to make use of tools to maximize their real estate returns. HouseZooks allows by owner sellers to compete with real estate agents and brokers by providing the same advertising access to the marketplace.

Property’s advertised with services like HouseZooks also help sellers during down markets when price is so important. Sellers who aren’t having to give up so much of their equity to real estate commissions can price their homes more competitively and still come away with a larger net sale proceeds.

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