For many home sellers the choice between flat fee MLS listing and for sale by owner website listing is a choice that comes down to dollars and cents. Advertising on FSBO websites is a relatively inexpensive alternative. And it avoids the expense of having to pay a buyer’s agent commission when the property sells. According to Hitwise, an Experian Company, FSBO website and online classified advertising on sites like Craigslist have become the new classified advertising medium of choice for real estate sellers as more and more Internet users have migrated away from the use of traditional newpaper classifieds.

The tradeoff between Flat Fee MLS listing and FSBO website advertising is, of course, exposure. Sellers of property listed on FSBO websites are limited to the traffic and reach of the particular website. Compared with real estate brokerage websites like Realtor.com these FSBO sites pale in comparison in terms of traffic and reach. Realtor.com alone is the number 1 real estate website in the world followed by Yahoo Real Estate and Zillow.com. No FSBO website even ranks in the top 20 real estate websites.

Why is website traffic important to selling property and why should you be concerned about whether your property appears on the top real estate websites? In real estate there’s only one thing more important than location – *exposure*. The more people who know about your property for sale the better chance you have to sell. Realtors know that more exposure means a higher selling price and a afaster selling time. That’s why Realtors have entered into strategic partnerships with each other and numerous websites to display their property listings as widely as possible. Flat Fee MLS listing with bloomkey.com, for instance, includes listing on most if not all of the top 20 real estate websites that display property listings.

Real estate sold using a flat fee MLS listing gives your property the widest possible marketing exposure. For a selection of flat fee MLS and website only advertising packages, visit www.bloomkey.com.