Archive for the ‘flat fee broker’ Category

So You Want to Be a Flat Fee MLS Broker

The fastest growing segment of the real estate industry today is the flat fee MLS listing service broker. In the post recession economy consumers are more cost conscious than ever and flat fee MLS provides the most economical way for sellers of real estate to gain access to the market. A correctly priced listing in the Realtor MLS is still the most viable means to affect a sale, so more and more sellers are flocking to services where there are pricing level options. Going fast are the 6% commission days where one price was supposed to fit all.

If you’re a real estate broker and would like to join the revolution that’s taking place in real estate you’re probably wondering where to start. After all, with so many established Internet companies offering flat-fee services, how can you break into the market? Bloomkey is a company founded by the original online flat fee real estate broker, Lawrence Bunnell. In 1997 Mr. Bunnell founded the very first national online real estate company and the first company to ever become licensed in all 50 states, homebytes.com, inc. Bloomkey is the successor to homebytes and is now the most successful flat fee company in the nation having assisted thousands of property sellers with their real estate needs all throughout the United States and Canada.

Bloomkey now provides an easy way for real estate brokers to enter the flat fee MLS listing arena. By leveraging Bloomkey’s strong Internet presence and direct marketing acumen, brokers can quickly be up and running and soon earn, in many cases, far more than their traditional real estate broker counter-parts. All without the up-front costs associated with having to build your own website, pay for marketing or any of the other start-up costs. And, imagine not having to be at the beck and call of your clients night and day for 6 months while they pester you about why you’re not spending more on marketing their home.

To register today as a flat fee real estate broker with bloomkey, visit www.bloomkey.com/real_estate_agents

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Flat Fee Real Estate Advertisting

Flat fee MLS has become the preferred advertising method for by owner real estate sellers. In fact, no other mode of advertising is more effective for home sellers in reaching the largest groupd of home buyers. The math is simple. You can pay a few hundred dollars for flat fee MLS listing with an online real estate company like Bloomkey.com or HouseZooks.com and reach millions of potential buyers. Most flat fee MLS listing packages last for 3 to 9 months – some for up to a year or even ‘until SOLD’. Or you can pay a similar amount to a local newspaper to reach a few thousand people. But newspapers classifieds usually last for just a few days.

As an advertising medium it’s hard to beat the Internet these days. A flat fee MLS listing with Bloomkey not only provides a listing on the Realtor Multiple Listing Service but also includes advertising on the leading real estate sites like Realtor.com, Trulia.com, Zillow.com as well as most of the major real estate franchises’ websites like Century 21, Prudential, Help-U-Sell, etc. When you stop to think about it, it’s really quite astounding how far your marketing dollars will go with a flat fee MLS listing. What just a few years ago would have required a real estate owner to give up 6% times their property’s sales price can now be obtained for less than the cost of a newspaper classified advertising campaign. Chalk it up to the economies of the Internet.

As with so many industries, Travel and Stock Brokerage to name two, the Internet has drastically impacted the costs associated with gaining access to the market for consumers. The efficiency afforded by being able to reach so many people for so little makes the Internet the perfect medium for real estate. Flat fee MLS is the best way to take advantage of the evolution of real estate marketing.

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Flat Fee MLS

Flat fee MLS listing gives home sellers an cost-effective method for reaching the most home buyers. A listing in the Multiple Listing Service (MLS) is the best advertising a seller can get. Over three quarters of properties sold nationwide sell through the MLS system. The MLS is to real estate what a stock exchange is to securities.

Getting listed on the MLS wasn’t always as easy as one might suspect. To be able to post property listings in the MLS you must be a licensed real estate broker. Licensing is required in order to gain membership to the MLS. Additionally, most MLSs require membership in the National Association of Realtors® the trade organization for real estate agents and brokers. In the past, a property seller had no alternative other than paying a commission of 6% of the property’s value to a real estate broker in order to gain access to the MLS.

With the advent of the Internet, information about real estate for sale or lease became more readily accessible to consumers. Real estate brokers have come to realize that they no longer control the access to property for sale and lease information in the way they once had. In order to remain viable many real estate brokers have migrated to the Internet and begun offering ‘a la carte’ real estate services and products. One of those services is a listing on the MLS.

Now Internet based real estate companies like Bloomkey.com offer by owner real estate sellers low cost, flat fee real estate selling tools and services including an introduction to flat fee brokers who can provide advertisement in the MLS for a flat fee. With a flat fee MLS only listing on the MLS, by owner home and property sellers handle all other aspects of the sale for themselves while being able to gain access to the valuable pool of ready buyers only available through the MLS. That way they can keep control over their entire real estate transactions, including when the property can be shown, while retaining far more of their home’s equity than sellers paying a full commission to traditional real estate brokers.

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For Sale By Owner

HouseZooks today launched a new website dedicated to assisting for sale by owner home and property seller’s maximize their saving and returns on their real estate transactions. The site includes nationwide real estate property search, home valuation tools, information and statistics on the local real estate market, mortgage rate and closing cost estimation tools. HouseZooks also provides for sale by owner home sellers with an introduction to a local real estate agent who can advertise their property on the Multiple Listing Service for reduced rates starting at just $199.00.

Internet websites like HouseZooks have greatly reduced the cost to consumers for real estate information, marketing and brokerage related services. What once cost home owner’s 6% of their property’s equity can now be obtained for thousands of dollars in savings. Since most people now shop online for real estate, it just makes sense that more property owners are choosing to make use of tools to maximize their real estate returns. HouseZooks allows by owner sellers to compete with real estate agents and brokers by providing the same advertising access to the marketplace.

Property’s advertised with services like HouseZooks also help sellers during down markets when price is so important. Sellers who aren’t having to give up so much of their equity to real estate commissions can price their homes more competitively and still come away with a larger net sale proceeds.

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Where’s my flat fee?

While most of us were sleeping, something ominous happened in the real estate industry. With today’s financial and housing crisis continuing to savage many American’s savings and home equity, an important alternative that might have helped home owner’s retain the little cash value left in their homes has been eliminated in a number of states. Led by Realtor Associations and under the guise of ‘consumer protection’, a state legislators have been lobbied into passing laws that actually restrict home seller’s choices in real estate services and INCREASE THE FEEs required for selling a home.

The following states: Alabama, Idaho, llinois, Indiana, Iowa, Kansas, Maine, Missouri, Oregon, Texas, West Virginia, Washington and the District of Columbia all now have ‘minimum service laws‘ that require home owner’s to purchase a minimum set of services from real estate brokers if they want access to the market. The real estate commission has long been the largest expense in selling a home, but with today’s high loan to value ratios, that figure has become, in some cases, more than the home owner’s equity in their home. Requiring home owner’s to purchase a minimum number of services, whether they are NEEDED OR NOT, decreases the net proceeds for sellers in these states and, in many cases now, prevents home owners from being able to receive professional real estate services at all.

The U.S. Department of Justice has been fighting for consumer rights in these states, asking state legislatures and real estate commissions not to enact or to repeal these laws. However, powerful Realtor lobbying groups have succeeded in passing into law regulations that essentially strip home owner’s of options and access to the market. During the prior decade housing prices were rising, so most sellers accepted these high commission based fees as a cost of doing business. But in today’s economic climate the minimum service laws have become particularly onerous.

In inevitable ‘reap what you sow’ fashion, Realtors are now facing the results of their actions. Realtor numbers are declining and new online, flat fee real estate companies are thriving in an economic climate that has home sellers actively seeking alternatives in real estate brokerage fees.

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Are all flat fee MLS listing websites the same?

If you’re considering listing with a flat fee listing service, you may believe that cost is the most important factor. After all, what you really want is a listing in the MLS to gain more exposure for your property and you don’t really care which company gives it to you, right?

Studies now show that you may want to reconsider. The success of for sale by owner’s who chose ‘flat fee MLS’ listing over traditional agents is directly tied to the support and service level of the firm providing the MLS listing.

Need an analogy? It’s like the difference between the big box hardware stores and the smaller customer-friendly hardware stores. The big box will sell you the tools, but don’t ask the salesperson on the floor for instructions on how to use it. If you want that kind of friendly support you’re better off at the smaller store. You may pay a few bucks more, but you know it’s worth it because without their support and advice you’d be paying a professional much, much more to do the job.

When you’re talking about saving $10,000+ on your house sale, is paying $100-$200 more something you should haggle over? Especially if it means the difference between just ‘listing’ your house for sale or actually ’selling’?!!

With a ‘flat fee MLS listing’ you have the tool. But do you know what to do with it and are you getting the most out of it? What if something unexpected comes up? Most online flat fee real estate websites will sell you the part. But only a few know that you need more than just a listing in the MLS to acheive a sale in today’s market. For instance, companies like Bloomkey provide an online real estate transaction platform with virtual and live support that not only makes the home selling process smoother, but also provides you with an extensive array of online tools, guides, tips and tactics to make your home selling experience successful. Having a company that has the experience and provides you with ALL of the support you need, having helped thousands of sellers successfully sell their homes, becomes much more important in light of your largest investment transaction.

So the answer to title question is… No, not all online flat fee MLS listing firms are the same. As always, be selective and ask lots of questions.

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