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February 1st, 2010 
admin Flat fee MLS has become the preferred advertising method for by owner real estate sellers. In fact, no other mode of advertising is more effective for home sellers in reaching the largest groupd of home buyers. The math is simple. You can pay a few hundred dollars for flat fee MLS listing with an online real estate company like Bloomkey.com or HouseZooks.com and reach millions of potential buyers. Most flat fee MLS listing packages last for 3 to 9 months – some for up to a year or even ‘until SOLD’. Or you can pay a similar amount to a local newspaper to reach a few thousand people. But newspapers classifieds usually last for just a few days.
As an advertising medium it’s hard to beat the Internet these days. A flat fee MLS listing with Bloomkey not only provides a listing on the Realtor Multiple Listing Service but also includes advertising on the leading real estate sites like Realtor.com, Trulia.com, Zillow.com as well as most of the major real estate franchises’ websites like Century 21, Prudential, Help-U-Sell, etc. When you stop to think about it, it’s really quite astounding how far your marketing dollars will go with a flat fee MLS listing. What just a few years ago would have required a real estate owner to give up 6% times their property’s sales price can now be obtained for less than the cost of a newspaper classified advertising campaign. Chalk it up to the economies of the Internet.
As with so many industries, Travel and Stock Brokerage to name two, the Internet has drastically impacted the costs associated with gaining access to the market for consumers. The efficiency afforded by being able to reach so many people for so little makes the Internet the perfect medium for real estate. Flat fee MLS is the best way to take advantage of the evolution of real estate marketing.
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According to Realtors, most people who browse For Sale by Owner (fsbo) sites will view at least one house that they first saw online and about half will purchase a home that they found on an fsbo web site. In fact, nearly 80% of those who bought a house last year, started their search online. 
