Posts Tagged ‘multiple listing service’

MLS Board Requires Out of Town Broker’s Attendance

Interesting article on Inman News about the Triad MLS Board of Directors (read traditional real estate brokers) in Winston-Salem, NC requiring all member real estate brokers’, agents’ and staffs’ attendance at a training session for using a new version of MLS data input software. Lots of great points and counter-points from the traditonal and alternative model Realtors®.

As I see it, the problem isn’t whether or not Realtors® like Ryan Gehris have successfully represented thousands of sellers all over the country (he has). So obviously, to answer the question posed in one comment, yes, he CAN represent sellers without physically being there or ever visiting Winston-Salem. The problem IS that the Boards that make these decision are, without exception, controlled by traditional, full-service, full-commission local agents and brokers who don’t really care if low cost or alternative model competitors are put out. Heck, they’d probably love it if we quit the MLS over it.

It’s just one more example, and there are MANY, of how subtle rules and decisions affecting all Realtors® get twisted in favor of those with power to make it more difficult for innovative business models and new forms of competition (so that they can hang on to the old ways of doing business in the face of growing consumer dissatisfaction). (whew, what a sentence ;-)

A good portion of the Realtor® community still tend to think in their own terms as to what’s best for consumers. After all, many Realtors® truly believe that a home seller NEEDS and should be required to HAVE to pay for all of the possible services a Realtor can bestow. But, the fact is, that many intelligent consumers have decided that they want something else. NAR surveys showed that between 2002 and 2006, entry-only models had grown from almost 0% to nearly 10% of the market. With the current housing market conditions, you can bet that number’s climbed even higher since then. It’s fast growing for a reason, because it’s what the customer wants! – not necessarily what the Realtor® wants or thinks is best.

As an online, flat-fee broker, I have a degree in Information Systems and, with over 25 years in the business, have attended countless hours of Tempo MLS software training. I don’t say this to be bragadocious, but I doubt there’s anything so complicated as to REQUIRE my physical attendance there next week. If there is, then to piggy-back on Philip’s comments, the software vendors aren’t making the MLS software intuitive and user friendly enough and it must take some kind of ‘expert’ hand holding to figure it out. If so, I blame the Board members who approve such poorly designed software purchases.

In this economic environment I simply can’t believe that a tech-company, MLS software vendor would rather have to pay to send their people to Winston-Salem for a week for this type of training – (so it can’t be their idea). I’m sure they would agree that a webinar is a sensible answer (even for the local Realtor® folks who may have trivial conflicts). Why cause 5,000+- Realtors® to have to gas up their cars, leave their businesses, converge on the Association headquarters, sit in a classroom for hours just so they can ‘learn’ about something they can probably figure out on their own. Especially when a simpler, more time and cost efficient method exists. This is a day trip for me, but it requires an overnight stay for some. Even some local Realtors® will probably have to get babysitters or leave children at home or otherwise interupt a perfectly good day. What a waste…

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Flat Fee MLS Helps You to Sell Your Home Online

When you’re getting ready to sell your home, it’s important to know what tools are available to you. It’s also essential to know how buyers (and their agents) find properties that interest them.

The agents are primarily going to be looking at the multiple listing service database; buyers themselves are – more and more often – searching the web to find homes that are intriguing to them, homes with all of the features that they are looking for.

When you sell with flat fee MLS, you’ll find that you have an easy time getting your home into both of these resources without the high cost of selling with a listing agent or having to design a website on your own.

When you sell with flat fee MLS, your home is entered into the multiple listing service database for a low flat fee. Not only that, but it will also show up on websites like Realtor.com and on it’s own webpage (provided you sell with the right flat fee MLS broker).

On that website, you’ll be able to include photos, an audio tour of the property, details about the space, the neighborhood and other features that buyers may be looking for – in other words, if you’ve got a pool or the deck has a built in whirlpool tub, you’ll want to be sure that you mention it.

Saying that you’ll sell your home online isn’t entirely true: the web helps you to attract buyers and increase their interest. But the key here is that once buyers are interested it becomes a log easier to sell your home.

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Sell with Flat Fee MLS and Get Help With Your Contract Negotiations

When you sign up to sell your home with a listing agent, there are a few things that you’ll find out about the experience:

  1. Your home will be listed in the multiple listing service and that will help to attract the attention of buyers and their agents
  2. You’ll be given home staging suggestions to make your house seem like a place that prospective buyers could call home
  3. You’ll get help negotiating the sale at the end of the process
  4. 3% of the selling price often turns out to be a lot more money than you expected to pay (and doesn’t feel like much of a bargain)

The cost benefit factor is something that drives a lot of sellers away from real estate agents. The problem that many who decide on the for sale by owner process discover is that, well, they don’t really have the help that they need to sell.

Fortunately, there’s middle ground: flat fee MLS. When you sell with flat fee MLS, you’ll find that your home is listed in the multiple listing service just as it would be if you sold with an agent. Likewise, you’d find access to everything else that you need – information about selling your home, staging your home and people who can help you to negotiate the sale after a buyer’s been found. The only thing missing is the listing agent’s commission.

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